73 Joaquim Moreira Acushla2 company. In 1993, he set up Tetribérica, a company specialising in international textile trade. He changed direction in 2004 and founded Acushla, using a word of Celtic origin meaning ‘the beating of my heart’. He currently manages several companies dedicated to organic farming and olive oil production, tourism and trade, all of which are strongly committed to sustainability, particularly in environmental and social terms. He is the father of four children and an enthusiast of mountain biking, running, yoga and meditation – practices he considers essential for mental and physical wellbeing. Joaquim Moreira is an entrepreneur with a long career that began when, whilst still in highschool, he created his first textile The sector’s perspective JOAQUIM MOREIRA, NUNO SANTOS, FERNANDO DO ROSÁRIO AND GONÇALO MOREIRA Once again, in this second issue dedicated to a specific agricultural sector (following Cultivar No. 24 on vineyards and wine1 ), we have decided to consult directly with a number of stakeholders, both in the business sector and within industry associations, across the entire supply chain. We therefore put the following question to Joaquim Moreira, a producer of organic olive oil in Vila Flor, Trás-os-Montes; to Nuno Santos, president of Casa do Azeite – the Portuguese Olive Oil Association, to Fernando do Rosário, president of AIFO – the Interprofessional Association of the Olive Sector, and to Gonçalo Moreira, manager of Olivum – the Association of Olive Growers and Oil Mills of Portugal. The answers are quite diverse, as usual, but reveal a wide consensus in terms of confidence in the sector’s prospects. The question: Given your experience and the regional and sectoral context in which you operate, which are, in your view, the main challenges and opportunities currently facing the olive oil sector, both at regional level and in the national and/or global market? And what strategic direction do you consider desirable to ensure its sustainability and competitiveness in the medium to long term? The answers: 1https://www.gpp.pt/images/GPP/O_que_disponibilizamos/Publicacoes/CULTIVAR_24/ 2https://www.acushla.pt/. Images from Acushla
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