Global olive oil consumption: trends and challenges 19 The opening up and consolidation of new markets in Asia, Latin America and the Middle East has thus become a key strategy for mitigating risks, balancing trade exposure and sustaining growth in an international context characterised by geopolitical uncertainty, price volatility and changing consumption patterns. The ol ive oi l sectorfacing a mor e complex and regulated environ ment In the future, the olive oil sector will have to face significant global challenges to maintain its growth and market position nternational agri-food sector. Furthermore, trade and regulatory barriers will continue to pose a significant obstacle to the expansion of international trade. Customs duties, sanitary and phytosanitary standards, as well as labelling and quality certification requirements, may limit access to certain markets. In this regard, the international harmonisation of quality standards and cooperation between regulatory bodies will be fundamental to facilitating trade flows and ensuring the transparency of the global market. Another key challenge relates to logistical efficiency and the resilience of international supply chains. Reducing transport costs, improving trade The first challenge is to produce more in a sustainable and environmentally sound manner. Olive oil is The first challenge is to produce more in a sustainable and environmentally sound manner. infrastructure and optimising distribution times will be essential factors in maintaining the product’s competitiveness in an increasingly globalised part of the global challenge of feeding a growing population in a healthy and sustainable way, and to achieve this, we must tackle the consequences of climate change. We must gain a better understanding of the relationship between olive groves and a changing environment and promote their adaptation. The mobilisation of genetic resources, international scientific cooperation, public-private collaboration, the diversification of the production regions and demanding market. Similarly, international promotion and consumer education will take on increasing importance. The sector’s ability to communicate the healthy, sustainable and cultural attributes of olive oil will be crucial to strengthening its positioning against other vegetable oils. Harnessing the digital world to promote the benefits of olive oil consumption will help to expand its global recognition. Finally, we must bear in mind that the value chain will play a and the modernisation of cultivation techniques form the basis of our strength in consolidating the growing trend in Another key challenge relates to logistical efficiency and the resilience of international supply chains key role: evolving consumer trends will continue to shape the sector’s development. Rising demand for healthy, sustainable products with production, whilst seeking to mitigate fluctuations between harvest seasons. Fierce global competition will remain one of the main challenges, in a market where major traditional producing countries coexist with new emerging players from other continents. In this context, differentiation based on quality, brand reputation and added value will be increasingly important for competing in the main import markets. certified traceability will force the industry to continually adapt to new global consumer preferences. Product innovation, environmental sustainability and transparency in the value chain will become ever more fundamental pillars to ensure the future competitiveness of olive oil on the international stage. … evolving consumer trends shape the sector’s development.
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