Table 1 − Ranking of Portugal’s trading partners by country – National exports of agricultural and agri-food products (average 2021–2025, in thousands of euros) P Country Value % of Total 1st Spain 3,477,117 37.54% 2nd France 878,706 9.49% 3rd Italy 642,252 6.93% 4th Brazil 482,288 5.21% INE/GPP data: 23 March 2026 Of the four countries in that economic bloc, Brazil stands out as the priority market and the one of greatest strategic importance for national economic operators. The depth and uniqueness of the historical, cultural and social ties constitute a distinctive asset, with potential period under review, olive oil emerged as the leading product, accounting for approximately 70 per cent of the total value of agricultural and agrifood exports. to strengthen and diversify national exports. The sharing of a common language proves to be a facilitating factor in the penetration and consolidation of Portuguese brands, which are frequently associated with the so-called ‘market of nostalgia’3 . During the period 2021– 2025, Brazil consolidated its position as the fourth-largest destination for national exports from the agricultural and agri-food sector. With an annual average of 482.3 Table 2 − Exports of agricultural and agri-food products to Brazil – average 2021–2025, in millions of euros (4-digit CN code) Data from INE/GPP: 23 March 2026 million euros, growth was sustained by distinctive products of high quality and distinct identity, reaffirming Brazil as a strategic market for Portuguese companies. The olive oil sector and its exceptional performance Brazil is already a significant market for the national olive oil sector, being one of the main destinations for our exports. Indeed, during the The period beginning in 2021 was marked by unprecedented growth. Starting from a turnover of 233.8 million euros in that year, olive oil exports recorded, in just four years, cumulative growth of 88.6 per cent, reaching 440.9 million euros in 2024. This significant increase reflects the strategic appreciation of Portuguese olive oil in the Brazilian market. 3 The expression ‘nostalgia market’ refers to the niche market comprising communities of emigrants (or their descendants) who consume products and services from their country of origin to maintain an emotional and cultural connection to their roots. 136 CULTIVAR ANALYSIS AND PROSPECTIVE STUDIES No. 35 Olive groves and olive oil
RkJQdWJsaXNoZXIy MTgxOTE4Nw==